PRINT DESIGN ☰ INTERACTIVE DESIGN ☰ WEB DESIGN
Buying App for Green Website
Designed and wireframed a buying app that supports the Green Website...
2013 Digifest Contest Entry
Download a PDF in the INTERACTIVE LINKS section for a full explanation of this project...
F1 Responsive Website
F1 Twitter Site: Responsive website – Link in the INTERACTIVE LINKS section...
D&AD Contest Video Submission
Proposed restructuring of the BBC website – Link in the INTERACTIVE LINKS section...
Archetype Typography Website
Proposed design for Archetype’s website – Link in the INTERACTIVE section...
Arthur Veterinarian Clinic Identity
Design of complete identity for a Vet clinic. Stationery, signage and T-shirts...
Art and Tradition Hardcover Book
Coffee Table Book: In commemoration of the Beth Tzedec’s 100th Anniversary...
Website & App
Use new digital technology to develop a Website and App that would provide a direct link between farmers and consumers. We wanted to capitalize on the fact that Farmer markets are growing in popularity with consumers who want to have a variety of fresh, preservative free food choices. I named my site “Green Community Co-op” and the team used three slogans “Buy Green, Support Green, Live Green” for consumers to relate to and easily remember.
Download the Project PDF: Green Community Co-op
Digifest Design for the Future 2012 Contest
– Layar Public Awareness Video
Create a public awareness video about sustainability using the LAYAR Application’s capability of creating an “Augmented Reality” experience. Our team called awareness to the amount of waste that bottled water creates since it could be easily incorporated into the Green Website project’s subject matter.
Download Project PDF: BBC Rationale
Bruce McDougall | Writer
Responsive Web Design for Bruce McDougall
McLaren F1 Team
Responsive Web Design for the McLaren F1 Team (School project incorporating HTML5 and jQuery)
Steven Boyle: Photography
As a personal project I designed a Dreamweaver website to show my architectural photography.
Preliminary layout of a site for a Typographer.
Flash Portfolio assignment from the Advanced Digital Design course
(Mouse over and click letters)
Dreamweaver ★ ★ ★ ☆ ☆
Flash ★ ★ ★ ☆ ☆
ActionScript ★ ★ ★ ☆ ☆
MySQL & Php ★ ★ ★ ☆ ☆
jQuery ★ ★ ★ ☆ ☆
After Effects ★ ★ ★ ☆ ☆
3D Max Studio ★ ★ ★ ☆ ☆
Balsamiq ★ ★ ★ ☆ ☆
WordPress ★ ★ ★ ☆ ☆
QuarkXPress ★ ★ ★ ★ ★
Photoshop ★ ★ ★ ★ ☆
InDesign ★ ★ ★ ★ ☆
Illustrator ★ ★ ★ ☆ ☆
Acrobat ★ ★ ★ ★ ☆
Word ★ ★ ★ ★ ☆
Scanners ★ ★ ★ ★ ☆
FULL TIME & FREELANCE
Multimedia Specialist / Web Developer – Nov. 2013 to Aug. 2014:
Design of marketing brochures, course description sheets, convocation signage and brochure, outreach and in-house banners, event signage. Fine tuned typographic settings and prepared pre-press files for output. Design and production of web banners through Photoshop.
*Office of Research and Innovation:
UI/UX designer – Feb. 2013 to June 2013: Part of UI team designing a website for a health care start-up using the waterfall method. Met client on a weekly basis to discuss and go over recent updates to site’s identity, navigation and/or page design. Advised team on site architecture to address usability concerns. Worked directly with developers to ensure final design could be coded. Worked with team to conceive of a company name. Conceptualized identity, designed icons, chose corporate colours and imagery. Wireframed pages for the public and member side of website. Produced a working “click-through” mock-up using Balsamiq.
Art Director – April 2010 to Oct. 2013: Client originally had no cohesive look to their marketing and promotional materials for their body care products. As a consultant I conceived a design direction that would work for all materials and started with creating a branded corporate brochure that simplified the promotional direction allowing for one slogan per product. I then applied the same design rational to the branding and layout of all product brochures, marketing sell sheets and banners. Stock photo research, photo compositions and image enhancement done when necessary.
*Thorncliffe Neighbourhood Office:
Art Director – May 2010 to Oct. 2013: Consult with senior management to bring all materials under one branded look. Advised management on concept and design of three annual reports. Designed and laid out annual reports, entered text changes and dealt with printer. Design of corporate brochures, newsletters, posters and banners. Design of Word templates for all in-house announcements.
*Cundari SFP Inc.:
Senior Designer – 3 Month Contract, 2007:
Rogers: Design of 2 branding guideline booklets by determining best way to explain the logo’s clear space, how to apply the colours, colour specs, etc.
Scotiabank: Concept, design and layout of a retirement funds booklet.
Borden Lander Gervais: Design of a corporate promotional brochure.
University of Guelph: Updates and replaced photos to website.
* Freelance/Contract working relationship
Canadian Treasurer: Three years magazine art direction and design layout. Included a major redesign of magazine to give it a more business look & feel. Worked with editor in conceptualization of cover illustrations. Sourced and hired illustrators for covers. Laid out entire magazine and designed all infographics, charts and tables. Worked with editor to incorporate client’s editorial changes. Copy fitting of articles to length. Responsible for the preparation of pre-press files and dealing with printer. Designed in-house ads and conference materials.
Day after Day: Art direction, design and layout of book proposal on the history of newspapers.
San Francisco Chronicle: Redesign of the entire newspaper including typographic refinement of masthead, fonts used for body copy, proposed restructured design of section fronts. A more modern and aggressive design was introduced through the typography.
Coturo: Concept design of 4 Colour corporate logo. Design of 3 wine labels and special reserve label. The company bottled wine they bought from others so I felt a unique logo could be developed due to this being a bottler of wine not a grower. I designed a logo out of the letter “C”.
Hats and Parents & Children: Art direction, design and layout of these proposed two books that featured personal fine art photographs by Toronto photographer Jim Allen.
Thorncliffe Neighbourhood Office:
Consultant – Established design direction for various materials.
St. James Town Community Corner:
Consultant – Established design direction for various materials.
George Brown College (2012-2013): Advanced Digital Design Certificate, Interactive Design.
Ontario College of Art (1981-1983): Part-time courses in Communication & Design and Photography.
Seneca College (1978-1981): Honours Design Arts Diploma, Graphic Design.
George Brown College (2014): jQuery night course.
Seneca College (2014): Advanced Web Design night course – CSS & HTML5 .
Toronto Image Works: 13 week Web Design course in Dreamweaver, Flash and AS3.
Toronto Image Works: Weekend courses in colour printmaking, Illustrator, advanced Photoshop and Dreamweaver.
Canadian Centre of Photography: Four-day course: Complete Digital Printmaking Workflow – Fine Art Digital Printing.
Canadian Centre of Photography: Weekend course on High Resolution scanning.
21 Overlea Blvd.,
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